The Publican published its annual beer report in November 2006, and a staggering 30% of licensees said they had never received any cellar management training.

The BII, Cask Marque, and other industry bodies have put together an accredited training course which helps any licensee, and their staff, optimise beer quality and hence increase yields and sales. Click here to read more..

Click here to see an outline of the ABCQ Cellar Management training course.

• Excellence in the service of cask ale.
• Awarded to the licensee rather than to the pub.
• Jointly funded by brewers and retailers.
• Inspections made twice a year.
  
  

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• "Quality in all areas is becoming increasingly important. We welcome any initiative that aims to drive the quality of the product the customer drinks. Cask Marque certainly delivers this in terms of real ale." Francis Patton Customer Services Director, Punch Taverns


• "The Bii fully supports the work of Cask Marque in helping deliver high quality and refreshing beer to customers. Many of our members are holders of the Cask Marque Award, and see this achievement as a key point in helping them to improve their business performance." John McNamara, Chief Executive, British Institute of Innkeeping


• "CAMRA sees quality as a vital factor in increasing the popularity of cask beer and warmly welcomes the Cask Marque initiative as a positive way of tackling the issue problem." Paula Waters, Chairman of CAMRA